Black Badge Ghost launch

For: Rolls-Royce (BMW Group) on behalf of Zone Digital.

Brief:

  • Produce various marketing assets for the launch of the new Rolls-Royce Black Badge Ghost model.
  • Create a dealer guide with a different look and feel to other guides.

Responsibilities:

  • Design of various teaser and launch materials including social assets, A5 brochure, press ads and digital banners.
  • Creation of a third and final 67pp digital guide for dealers to use at launch.

Outcomes: Car interior and exterior detail shots were colour graded and other effects applied to set the mood for each section page of the guide. Full use was also made of hero shots, not previously used for the previous two guides and the teaser stage of the project. Similar shots were used across other materials to ensure consistency and to promote the key selling points of the new model.

Black Badge Ghost Guide cover
Black Badge Ghost Guide - introduction
Black Badge Ghost Guide - specification section
Black Badge Ghost Guide - specifications
Black Badge Ghost Guide - launch timelines section
Black Badge Ghost Guide - provenance
Black Badge Ghost Guide - Whispers section
Black Badge Ghost Guide - Whispers
Black Badge Ghost Guide - Showroom section
Black Badge Ghost Guide - paint specs
Black Badge Ghost Guide - client journey section
Black Badge Ghost Guide - commisioned collection
Black Badge Ghost Guide - corporate identity section
Black Badge Ghost Guide - commisioned collection

Pages from Rolls-Royce Black Badge Ghost dealer guide

Black Badge Ghost press ads

Black Badge Ghost launch press ads

Black Badge Ghost Instagram story

Black Badge Ghost launch Instagram story

Black Badge Ghost Facebook carousel

Black Badge Ghost launch Facebook carousel

Black Badge Ghost A5 brochure

Black Badge Ghost launch A5 brochure

Black Badge Ghost launch emails

Black Badge Ghost launch emails

Black Badge Ghost launch banner

Black Badge Ghost launch banner

Black Badge Ghost launch banner

Black Badge Ghost launch banner