For: Rolls-Royce (BMW Group) on behalf of Zone Digital.
- Produce various marketing assets for the launch of the new Rolls-Royce Black Badge Ghost model.
- Create a dealer guide with a different look and feel to other guides.
- Design of various teaser and launch materials including social assets, A5 brochure, press ads and digital banners.
- Creation of a third and final 67pp digital guide for dealers to use at launch.
Outcomes: Car interior and exterior detail shots were colour graded and other effects applied to set the mood for each section page of the guide. Full use was also made of hero shots, not previously used for the previous two guides and the teaser stage of the project. Similar shots were used across other materials to ensure consistency and to promote the key selling points of the new model.