For: Motorrad (BMW Group) on behalf of Zone Digital.
Brief: Creation of a suite of assets promoting Motorrad accessories and loans available to purchase them.
Responsibilities: Design of a digislide, email, editable A4 flyer and social assets using supplied product and lifestyle photography.
Outcomes: Taking a lifestyle led direction rather than purely a product led approach made sense with the great suite of lifestyle images available. The overlaid copy element(s) sometimes dictated the best image to use for a particular asset. Some clever cropping has also been applied where better suited to screen size.