BMW electric car personas

For: BMW on behalf of Zone Digital.

Brief: To illustrate audience personas based on typical ownership demographics for different models of BMW electric car. The exported visuals were for use on a digital platform.

Responsibilities: Sourcing and developing illustrated images based on the provided statistics. Creating each persona layout to include the factual information in an eye catching and readable way, whilst in keeping with the BMW brand.

Outcomes: A stock illustration comprising of a wide range of characters was adapted to create each persona group, with modification to colours and composition where needed. Icons were created for each media preference and other key points mentioned across the ownership demographics, using and developing existing iconography where possible.

BMW i3 persona visual
BMW i3X persona visual
BMW i4 persona visual
BMW iX persona visual

BMW electric model ownership persona screens