For: MINI (BMW Group) on behalf of Zone Digital.
Brief: Create a suite of materials promoting an inclusive service plan to new and recent MINI customers.
Responsibilities: Design of a digislide, email, print flyer and social assets using existing product photography.
Outcomes: Most of the available MINI service imagery was unsuitable for promoting electric car servicing, so key visuals focus on the MINI Electric car model with interior/engine shots in support.
Different branded routes were initially explored as MINI Electric and MINI Service have their own identities. As the main focus of the communication was servicing, only the MINI Service logo has been used on all but the email, where the older template allows for both.