Responsibilities: As a brand team, to work closely with agency Chapter to develop the visual and written style. Once created, the team were responsible for raising awareness of the new branding and values and rolling out assets using the new style across multiple touch points.

Alison was responsible for working with agency Laws of Attraction to produce a screensaver for use across all company computers.

Outcome: The team adapted the six Virgin Group internal values to reflect the Virgin Trains brand. The team had strong idea of how the branding should look, with flexibility being key. The result is a strong typographic style supported by bold colours, hand drawn illustrations and when relevant, photographic portraits.

For the screensaver an inspirational quote was chosen for each brand value. Alison also worked with Blink Designs who created a series of screen wallpaper backgrounds.