BMW and MINI Winter Health Check

For: BMW/MINI on behalf of Zone Digital.

Brief:

  • Brain storm creative ideas for winter health check promotions suitable for BMW/MINI owners.
  • Produce billboard ads in both landscape and portrait format for chosen route(s).

Responsibilities:

  • Working closely with copywriter to come up with various creative options for MINI and BMW.
  • Excecution of chosen idea and resizing for various outputs.

Outcomes: Using a MIRO board and sketches, several options for BMW and MINI were proposed. Suitable existing shots and stock imagery were included as potentials for use. A single concept for both car brands was chosen and worked up to full artwork using assets appropriate for each brand.

Winter Health Check ideation board
BMW Don't get caught out scamp
MINI - Expect the unnexpected scamp
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Winter Health Check ideation board and scamps

BMW Winter Health Check billboard

BMW Winter Health Check billboard ad

BMW Winter Health Check billboard

BMW Winter Health Check billboard ad

MINI Winter Health Check billboard ad

MINI Winter Health Check billboard ad

BMW Winter Health Check billboard

MINI Winter Health Check billboard ad

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