For: BMW/MINI on behalf of Zone Digital.
- Brain storm creative ideas for winter health check promotions suitable for BMW/MINI owners.
- Produce billboard ads in both landscape and portrait format for chosen route(s).
- Working closely with copywriter to come up with various creative options for MINI and BMW.
- Excecution of chosen idea and resizing for various outputs.
Outcomes: Using a MIRO board and sketches, several options for BMW and MINI were proposed. Suitable existing shots and stock imagery were included as potentials for use. A single concept for both car brands was chosen and worked up to full artwork using assets appropriate for each brand.