Responsibilities:

• Design a logo reflecting the brand and it’s ethos
• Devise a suitable colour scheme to use with graphic elements
• Suggest suitable imagery and style to use across various touch points.

Outcomes:

• The logo comprises a graphic icon based on a lotus flower shape and infinity symbol. Coupled with a simple sans serif title font, the name can be placed to the right or below the icon for flexibility
• A colour scheme of warm hues and gradients in a range of tones can be used for the logo, as a tint over imagery and sparingly as solid fills
• Montages of calming and uplifting photographic imagery are overlaid with colour scheme gradients to form composite visuals invoking the brand personality.