Virgin Trains - Railblazers

For: Virgin Trains Corporate Sales

Brief: Name and brand a white label train tickets booking portal for businesses, along with designing and producing promotional material for the service.

Responsibilities: I was the creative lead on the project, responsible for delivering the product name along with the site, app and booking emails branding. I worked closely with the team at Evolvi to ensure that the portal, app and email communications had consistent tone of voice and styling with other Virgin Trains channels.

Outcomes: The app icon is an abstraction of the letter ‘R’ using colours from the Virgin Trains web palate. I have used this style across the welcome email and also used these colours to brand the online booking portal.

This has opened up a new market to Virgin Trains. In the first year, over 1000 organisations have signed up to Railblazers.

Railblazers digtial touch points

Railblazers app, booking portal, and welcome email