Virgin Trains - Railblazers

For: Virgin Trains Corporate Sales

Brief: Name and brand a white label train tickets booking portal for businesses, along with designing and producing promotional material for the service.

Responsibilities: Alison was the creative lead on the project, responsible for delivering the product name along with the site, app and booking emails branding. Alison worked closely with the team at Evolvi to ensure that the portal, app and email communications had consistent tone of voice and styling with other Virgin Trains channels.

Outcomes: The app icon is an abstraction of the letter ‘R’ using colours from the Virgin Trains web palate. This style has been used across the welcome email and also used these colours to brand the online booking portal.

The product has up a new market to Virgin Trains. In the first year, over 1000 organisations signed up to Railblazers.

Railblazers digtial touch points

Railblazers app, booking portal, and welcome email