For: Virgin Trains Brand and HR
Brief: Design and front end development of an information microsite and ticket emails for the ‘Big Thanks’ staff party using design concepts provided by an events company.
Responsibilities: Developing concept artwork for use on web and email formats, ensuring consistency of style across all touch points. Working with agency Elvis who provided backend functionality to the site.
Outcome: The design concepts were tranlated to a format that worked well online. Two parties were held over separate weekends (allowing for maximum staff attendance); tickets for each were given a distinct colour scheme. Alison also produced internal posters and a post party commemorative CD label.
