Responsibilities: To design a first draft email with supplied images to clearly communicate the Guinness Pint Predictor to an audience already familiar with Guinness Six Nations. The aims were to:

• Get subscribers into the pub, watching the games with a Guinness in hand.
• Download the FANZO app.
• Use the Guinness Pint Predictor.
• Visit a Fan Zone.

Outcomes: Using the brand guidelines, copy and the limited selection of images available, a concise but highly visual modular email was designed. Each section had a specific call to action, and copy lengths were kept to a minimum for short dwell times.