Branding, digital and print design, connecting businesses with audiences.

I’m Alison, a freelance senior graphic designer with over 20 years’ experience across both agency and in-house roles. I help businesses and organisations create purposeful, high-impact visuals that connect with their audiences and drive results.

Whether it’s brand identity, digital design, or print collateral, I work closely with clients to turn ideas into strategic, visually compelling assets that support their goals, from boosting engagement to growing brand visibility.

I'm open to new opportunities. Let's talk

Clients past and present include:

Trustpilot, Great Western Railways, Lloyds Banking Group, Royal British Legion, Volvo, BMW Group, The Maverick Group, Transport for London, DHL, Aviva, Ministry of Justice, John Lewis Partnership, Currys, Kano Computing, Diageo Pets at Home and Avanti Trains.

I’ve recently been selected and featured on DesignRush’s site for my Risk Advisory infographics.

Trustpilot, in-house

Roll-Royce car launch

GWR Black Friday promo

Royal British Legion DM

Hustle Badger branding

Volvo C40 campaign

John Lewis, in-house

Diageo, Guinness email

DHL pensions leaflet

TfL staff pensions portal UI

The Maverick Group UI

Ministry of Justice comms

Risk Advisory infographics

Kano Computing emails & UI

LBG emails

Willis Towers Watson

Innate Wisdom branding

Virgin Trains, in-house